Alexander Bell
Web Development Consultant & Conversion Specialist

Senior Frontend Developer. Marketing Strategist. Psychology Graduate.

For over 15 years, I've helped brands, agencies, and businesses build high-performance web experiences that look incredible, load blazingly fast, and consistently convert visitors into long-term customers.

Alexander Bell, Los Angeles web developer and senior frontend engineer

Where Web Development Meets Human Psychology & Conversion Strategy

Web Development Consultant & Conversion Specialist

Most developers only know how to write code. Very few understand how users think or how marketing funnels actually generate revenue. I bring all three disciplines to every engagement:

  • Psychological Insight (B.S., UC Davis): Understanding visual hierarchy, user friction, and the subtle cognitive triggers that compel visitors to take action.
  • Agency-Level Marketing Strategy: Years of leading frontend initiatives at mid-sized marketing agencies, executing conversion rate optimization (CRO) strategies for high-profile national brands.
  • Modern Frontend Engineering: Crafting clean, accessible, and ultra-fast web applications using Next.js, React, TypeScript, and modern CSS architecture.

Whether you need a web development consultant to lead a complex site overhaul or a conversion specialist to audit and fix a leaky sales funnel, I deliver digital assets built for measurable business growth. You can also find me on GitHub and LinkedIn.

Proven Track Record & Experience

Senior Frontend Developer & Consultant

Davis Elen Advertising — Los Angeles, CA

Clients: Toyota, McDonald's, Zircon Corp., Smart & Final

Direct front-end engineering leadership for major brand campaigns, focusing on scalability, mobile optimization, and high-volume traffic performance.

Freelance Web Development Consultant & CRO Specialist

Self-Employed — Los Angeles, CA

Clients: Pala Casino Spa & Resort, Glass, Blue Butterfly, Sheila Karbassian

Delivering bespoke web redesigns, Core Web Vitals speed optimization, technical accessibility audits, and conversion funnel strategy for mid-market clients.

Frontend Developer & A/B Testing Lead

MediaPact / DQ&A Media Group — Culver City, CA

Built high-converting landing pages and automated multi-variant A/B test environments to maximize paid acquisition click-through and signup rates.

Web Developer & UI/UX Specialist

Quantum Solutions — Calabasas, CA

Collaborated on visual design and development, wrote optimized code for speed and scalability.

Spearheaded the complete UI redesign of a key client members portal, increasing conversions by 40% and boosting overall profitability by 70%.

Web Developer

The Graphic Element — Los Angeles

Front-end web development with an emphasis in WordPress. Built reusable templates, widgets, and internal tools for the team.

Web Designer & Marketing Manager

BMC Group — El Segundo, CA

Ran the entire Marketing department. Redesigned the UI for SmartRoom. Worked directly with the CEO and VP to execute on business goals.

Web Consulting & Optimization Services

I partner with growing businesses, enterprise marketing teams, and creative agencies across the following core capabilities:

1. Conversion Rate Optimization (CRO) & Funnel Design

  • User behavior analysis and UX friction reduction
  • High-converting landing page engineering
  • A/B testing implementation and user path optimization

2. Custom Web Development & Technical Architecture

  • Modern Jamstack & Next.js development
  • Headless CMS integration (WordPress, Contentful, Sanity)
  • Reusable design systems and modular frontend components

3. Performance & Core Web Vitals Consulting

  • Mobile page-speed optimization and code splitting
  • Lighthouse audit remediation to improve organic search rankings
  • Asset lazy-loading and server-side rendering setup

4. Technical Web Accessibility (WCAG) Auditing

  • Keyboard navigation and screen reader compliance
  • ARIA roles and semantic HTML refactoring
  • Legal compliance risk reduction for ADA standards

Technical Stack & Expertise

Frontend

HTML, CSS, JavaScript, TypeScript, React, Next.js, Tailwind CSS

Accessibility

WCAG, ARIA, semantic HTML, screen reader testing, keyboard navigation

Performance

Core Web Vitals, Lighthouse optimization, lazy loading, code splitting, SSR

CMS & Backend

WordPress, PHP, headless CMS (Contentful, Sanity)

Design

UI/UX design, responsive design, landing page optimization, Adobe Creative Cloud

CRO

A/B testing, conversion funnel optimization, user behavior analysis, analytics

Technical SEO

Page speed optimization, structured data, semantic HTML, ranking remediation

Tools

VS Code, GitHub, Git, Figma, Postman, Lighthouse, CLI tools

Ready to Turn Your Website Into a High-Converting Asset?

Whether you're planning a complete website redesign, need to solve speed/accessibility issues, or want to improve your conversion rates, let's talk.

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